Industry Beans – Fitzroy Street Blend

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Depending on the time of day you visit Industry Beans in Fitzroy, you may catch the smell of roasted coffee wafting through the air. It has to be one of life’s great sensory pleasures.

Once inside this converted warehouse you are greeted by friendly staff waiting to show you to a table and guide you through the many coffee options.

You’ll notice great attention to detail in how both the food and beverages are prepared and for such a vast space there is a real sense of warmth. While the cafe/roastery has only been here since 2013, Industry Beans was established in 2011 by brothers Steven and Trevor Simmons who also opened the successful Penny Farthing Espresso in Northcote and have been very much at the forefront of Melbourne’s specialty coffee scene.

The aim was to create a place where patrons can enjoy their coffee and be a part of the roasting experience at the same time. The brothers are very hands on and you’ll often see them in conversation with the roasters who craft their beautiful coffee which is also available for you to take home. One of these is the signature espresso blend called Fitzroy Street.
Comprising single origin coffees from Colombia, Indonesia and El Salvador, the 2015 incarnation of this blend is the result of sustainable long term direct trade relationships and one which has become very popular with the cafes who serve up Industry Beans because of its smooth and balanced flavour profile. With the acidity more in the background, I was quite content to drink this black or white, the milk just highlighting the coffee’s richness. I like the fact that Steve and Trev are completely transparent as to the origins and composition of the blend, they have nothing to hide and lots to share. So when you choose to experience Fitzroy Street, it’s like knowing who lives in all the houses and exactly where they come from. This is the street I want to live in. Especially since one of those buildings is Industry Beans

Industry Beans – Warehouse 3, 62 Rose St Fitzroy
Adeney Milk Bar – 70 Adeney Ave Kew
Penny Farthing Espresso – 206 High St Northcote
Scarvelli – 43 Whitehorse Rd Balwyn
Darling Street Espresso – 146 Athol St Moonee Ponds
Kinship & Co – 11 Gallagher Pl Melbourne CBD
Lennox Coffee & Kitchen – 163 Lennox St Richmond
The Bearded Man – 203 Chapel St Prahran

Dean Schmideg

A professional photographer and copywriter with an interest in fashion and design, Dean is best known as one of Melbourne’s foodies and coffee obsessed, as well as the co-founder of BAR/D UP, an online video directory of our city’s best bars. He shares the things he eats and drinks, plus his own creations across social media. Dean’s posts celebrate the produce, the people he meets and places he goes to, telling a story with the aim of enticing the reader and bringing people together. FACEBOOK: imagesds / bardupmelb INSTAGRAM: dsimages / bardupmelb TWITTER: imagesDS / bardupmelb E: deany76@gmail.com