To celebrate the forthcoming Refugee Week, cafes across Melbourne will use Road to Refuge branded coffee cups to encourage customers to consider the journeys of the many asylum seekers and refugees who have shaped Australia.
Between 14-20 June, over 30,000 customers will find that their local café has opted to forego their own branding to make room for an image of Layla, one of Road to Refuge’s journey characters. Layla’s story is one of struggle and courage. While Layla’s character is fictional, the journey of many others in her position is not. For this reason, coffee drinkers are invited to visit Road to Refuge’s website and take an interactive journey of an asylum seeker on their online choose-your-own-adventure program.
Road to Refuge founder, Dana Affleck, explained that the initiative provided “a non-‐invasive way to bring refugees into the hands and minds of regular latte-drinking Melburnians. It allows customers to engage as much or as little as they wish in this conversation, but at the very least, we hope it will plant an important seed.”
“We hope that this will encourage people to think about an issue they may not otherwise engage in, and we are proud and excited to be partnering with some of the best cafes in Melbourne to spread the word,” Ms Affleck added.
From Auction Rooms, in North Melbourne, to Small Block in Brunswick East, pick up your Road to Refuge stamped take-away coffee at one of over 30 cafes listed below.
To dig a little deeper into a refugee’s story and take an Interactive journey about coming to Australia, visit: roadtorefuge.com
Cafe Supporters for Refugee Week 2015
Northern Suburbs
Small Victories, Carlton
2Pocket Fairtrade, CBD
Cup of Truth, CBD
Kinfolk, CBD
Streat, CBD
Everyday, Collingwood
Friends of the Earth, Collingwood
Espresso Hub, Docklands
Addict, Fitzroy
Mighty Boy, Fitzroy
Sir Charles, Fitzroy
Dench Bakers, North Fitzroy
Auction Rooms, North Melbourne
Counter, North Melbourne
Twenty & Six Espresso, North Melbourne
Long Street Coffee, Richmond
Further North
A Minor Place, Brunswick
Brunswick Food Store, Brunswick
Brunswick Flour Mill, Brunswick
Code Black Coffee, Brunswick
Carolina, Brunswick East
East Elevation, Brunswick East
Milkwood, Brunswick East
Small Block, Brunswick East
Wide Open Road, Brunswick East
Little Deer Tracks, Coburg
North East
Myrtles Crepes & Coffee, Northcote
Eastside
Cru, Kew
Haddons, Hawthorn
Southside
Kotch Lane, St Kilda
Cornerstone & Co, Hampton
Westside
Cobb Lane, Yarraville
So & So, Travancore
Phat Milk, Travancore