Melbourne’s hottest new pasta joint ‘Etto,’ has opened up in my local area and i’ve fallen in love. Coming from a graphic design background, this sexy branding caught my attention.

After setting such a high standard from their branding, I was anxious to see how good the food would be. Despite seeing similar typography/branding around, Etto has a unique style and a great sense of authenticity in delivering the best ‘Italian street pasta’.

Pasta is one of my favourite things in the world, so I was excited to see a place which specialises in fresh pasta.

Cute simple interior with a modern design, seating around 10 people inside. The ambiance was laid back and warm with a fun, family friendly environment.

Outside seating available for rush hour or outdoor friendly days, although I think majority of the customers choose the take-away option. I wouldn’t blame them, as the food comes in a trendy brown paper bag. Perfect for lunches, dinner, or an afternoon snack if you’re a fatty.

The beautiful typography is carried all the way through their branding, with the menu including info-graphics of pasta. The deal is – you pick your pasta, and then you pick your sauce to stir through, or a salad. It’s impossible to go wrong, as everything in the menu looks delicious.

There’s no need to fear if you don’t know what “rigatoni” or “pappardelle” or “tagliatelle” is. Etto has fresh pasta all labeled or info-graphicised for your learning pleasure. And if you’re still stuck, i’m sure a little bit of human interaction won’t hurt. The staff here are very friendly.

Lauren got the smoked salmon and roast capers with dill, rocket and lemon infused olive oil with desiree potato gnocchi. I had a few bites and was in gnocchi heaven.

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261 Clarendon St
South Melbourne, VIC

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