After the overwhelming success and a sell-out crowd of their inaugural festival in 2014, the team at Bendigo Beer have been working hard on ensuring 2015 will be an even better experience with more venues, more breweries and more unique beers on Saturday, 1 August.
Chair of Bendigo Beer, Trev Birks said the focus for 2015 was to go bigger and better with every aspect, except crowd numbers. “We were absolutely blown away by the positive response from last year but were keen to improve the flow and overall experience of the day. We decided a modest 10% increase in tickets numbers was manageable and offset that by acquiring 2 additional venues with a large capacity so I think the lines and overall feel of the festival this year will be more relaxed”
This year, 22 breweries will present one core range beer for the craft beer beginners and one rare or unique beer for the more seasoned beer drinker. “Each event ticket will include a free 80ml sample of all 22 unique beers while the other core range beers will be available for purchase. The whole reason behind the festival was to encourage people to try something different, to challenge their palates but we acknowledge not everyone is adventurous. Feedback from last year convinced us to put some approachable options in front of them as well” says Trev.
Staying true to their regional roots, there will be two official Launch Parties; the first of course in Bendigo on Monday 15 June at The Exchange from 6pm. The second at The Alehouse Project on Friday 19 June from 6pm featuring an exclusive preview of some of the featured festival beers, brewers and industry guests and finger food.